Midwest Digital, Inc. was established to accommodate the growing demands of various customers and Original Equipment Manufactures (OEM's) for management, disposition and resale of surplus or vintage customer-premise based equipment (CPE). Many OEM's realize that a specialist such as Midwest Digital is highly efficient in handling this function and offers broad market exposure to customers who specifically seek surplus and/or used equipment. The "secondary market" is large and is increasingly recognized by customers, as a viable purchasing alternative for their CPE needs. Midwest Digital is a dominant participant in the marketplace and therefore offers our suppliers an opportunity to capitalize on this growing trend.
Just as the case with Midwest Communication Products in the central office plugin world, Midwest Digital provides OEM's with an avenue for immediate entry into the huge secondary CPE market. Since every OEM's prime directive is the sale of new products, selling used equipment is typically awkward for OEM sales organizations. Midwest Digital alleviates this by providing rapid, quality oriented, and front line access to the growing secondary market. We serve a valuable role to both the OEM and the consumer, acting as a national clearinghouse for a wide range of surplus products, which are geared for customer premise applications. Using MDI as an outsource to liquidate surplus or used inventory, a manufacture immediately begins to realize a better rate of return, thanks to deeper penetration into the secondary market and obvious overhead efficiencies.